We are currently in the final construction phases of our facility, working hard to finish everything and get all of our equipment fully operational. Feel free to reach out with any malt inquiries, or if you're interested in trying some of the beers that we've been R&Ding for the last few months. No opening date yet, but things are finally moving!

Subversive Malting & Brewing: A Pre-Prohibition Inspired Malthouse & Brewery for the Modern Age

Did you know? Most of the malt, even that in many local beers, comes from the Midwest, Canada, or even Europe! Before Prohibition malting was a process that breweries often performed in-house using locally grown barley. Now, we've joined the growing movement that's taking craft beer's mission to the next level by decentralizing the beer supply chain and making beer a revolutionary force in our local economies.

We think that's pretty Subversive. We hope you'll join us.

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About Our Team
Our two core team members were raised in Columbia County, and immediately envisioned it as the home for Subversive when the business concept was initially formed. Zane homebrewed his way through college, and the team decided to enter the Ithaca College Business Plan Competition in April 2015. While the Subversive boys took the win, it soon became apparent that a continuing effort to deepen our knowledge around all areas of our business would be crucial to longterm success. We have thus dedicated the last two years to defining our roles in the business, absorbing as much knowledge about the industry as possible through industry events and educational seminars, and sharpening our collective vision for what we want Subversive to be.
We are fiercely dedicated to principles of sustainability and seek to grow the local Columbia County and greater Hudson Valley economies along with our business. We strongly believe that an economy built on local relationships is more sustainable and resilient than an economy which relies on commodity products produced elsewhere and funnels resources away from the community. 
 

Accomplishments 

March 2017: We've moved into our facility! 

March 2017: We've moved into our facility! 

 

April 2015: Ithaca College hosted the 2nd annual Business Plan Competition and we are proud to announce that the Subversive Boys took home the grand prize for SUBVERSIVE Malting and Brewing! The prize was $20,000, a wonderful start to our company and has given us many connections helping us to launch this business. To read more about the competition, click on the links below: 

http://theithacan.org/news/students-passion-for-beer-wins-business-plan-competition/ 

http://www.ithaca.edu/business/competitions/plan/

Update: We have a space right outside of Hudson NY, and are currently working on finishing the construction. We will be applying for licensing for both the malthouse and brewery as soon as all equipment is fully operational.

About Us

 

Founded by three Ithaca College grads, our core team now exists of two of our founders in sales and production roles and two advisory members.

Max Ocean: Delivery & Sales Manager

Grew up in Ghent, NY playing and working in the fields of Hawthorne Valley Farm, and graduated with a degree in journalism. After college Ocean spent time working in beer sales, and his uniquely targeted approach to selling beer and malt in an increasingly crowded marketplace is the driver of our sales model.

Zane Coffey: Brewer & Maltster

Raised in the Hudson Valley, Coffey discovered his love for brewing while living in the Pacific Northwest during a year off from college between his Sophomore and Junior years. That passion never waned after he returned to college, and eventually evolved into the concept that won 1st place at the 2015 Ithaca College Business Plan Competition. Coffey seeks to continually improve our processes and techniques, making quality a cornerstone of our business model.

Gary Ocean: Business Development and Operations

Max's father, Gary, joined Subversive in fall 2017, bringing with him an extensive knowledge of the Hudson Valley food business landscape, and 15 years of experience running his own business, along with an additional 15 years of experience in agricultural not-for-profit management and facilities operations. He's a welcome addition to the team!